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| IONOS touches down at Denver Airport |
Sometimes the most challenging part of any journey is getting to the airport, and then, trying to navigate its concourses, terminals, and gates. But new technology from SapientNitro, in partnership with aviation consulting firm SH&E, is about to make that journey a lot easier while, at the same time, give brands an opportunity to connect with the on-the-go consumer.
IONOS is a multi-channel communications and marketing platform that blends real-time travel information with marketing messages. Debuting on April 23rd in Denver International Airport, IONOS not only improves customer service by allowing travelers to access a wealth of information, including real-time flight status alerts directly from the airport data-feed, security lines wait times, and precise airport maps, it gives companies a means of forging relationships with travelers by delivering highly targeted, up-to-the-minute brand messages online, in digital signage, and through mobile applications. And, since IONOS is the only platform with centralized content management, airports can change content across all three channels in one step. The IONOS iPhone application, called goHOW™ Airport, is available free at the iTunes store. |
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Smile! Your sweet tooth will thank you.
The mere mention of ice cream is usually enough to make you smile. But, we recently developed a groundbreaking ice cream vending machine that not only makes you smile, it rewards you for it! Developed for HeartBrand Ice Cream, the Share Happy vending machine, utilizing revolutionary facial recognition technology, |
| senses when people are near, and can determine their age, gender, and of greatest importance, if they're smiling. And, if your smile's big enough, you receive your very own ice cream – for free! |
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| At this party, we'll definitely need more ice. |
| Planning a party can be tough. But for those of you who've often worried about whether or not you'll have enough food or the right kind of music, try planning a party for something a bit larger than your average get together. From concepting, designing, developing, and launching, it took SapientNitro 17 months to bring The Longest Celebration to life. Created to promote the 2010 FIFA World Cup in South Africa, The Longest Celebration, Coca-Cola's biggest digital marketing program to date, is all about joy, dancing, and music. It's also about how SapientNitro leveraged multiple communication channels, as well as user-generated content, to create a single, seamless, global campaign. |
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SapientNitro Wins Two
Coveted Black Pencils at
D&AD Awards |
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SapientNitro Named Lead
Digital Agency for Chrysler
Group LLC |
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Reuters - Blogonomics:
Monetizing Passion |
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| Once again, SapientNitro made a big splash at the SXSW Interactive Festival, including presentations by some of our thought leadership. |
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